To gather more feedback, I created a questionnaire which I handed out. I asked 10 people in total but despite being a small number, I was still able to gain some good feedback. I was going to record their reactions when they were watching the film, then interview people about their comments, however I ran out of time and so decided to just gather the questionnaire data instead.
From the questionnaire results, I made tables for my numerical data and bullet-pointed some of the comments. The results were as followed:
For my short film, the audience feedback was good. The lowest score was a 3 for any one thing and 5 was the highest. This shows that my audience enjoyed the film.
What did you think worked well? - The flow of scenes, The song with the screenplay, The storyline, Varied use of locations, Music, Interaction between actors, Overall, the storyline seemed to get a lot of recognition for working well, as did the music. This shows that the audience must've been able to follow the storyline which was possibly aided by the use of music.
What do you think didn't work? - The volume (too quiet), Shaking frames / handheld shots, Sound synchronisation at the beginning (guitar), I knew that there were audio issues within the film, especially the scene on the stairs which I know could've been improved. The handheld shots were intended to create a point of view shot however I think it would have looked better if I'd of used a dolly - but due to funds this wasn't possible. The sound synchronisation with the guitar at the beginning could use some more work as I had to cut parts of the song as the recordings I did were too short for my final film; If I could re-do this then I would.
Did you find the narrative easy to follow? All 10 people said "Yes". It was "simplistic and easily identifiable".
Can you identify the song played at the end of the film? All of the audience was able to identify the song as Love Story by Taylor Swift. This shows that choosing a popular song worked.
Can you identify the genre of the film and why? - Romance / Love
- The relationship between the two main characters, the narrative, love, I was pleased with the results of my short film as they were all positive and the few negatives were on things I already knew and wished I could improve.
I then went on to ask about my poster. Here was the feedback:
My second question was whether the audience could recognise the genre / what they thought the poster said about the film; The majority of the audience said they recognised a love theme, the rest were N/A or quoted the "powerful and moving short story". This shows that they were able to acknowledge that the film was a romance / love story.
Lastly, I asked about my radio advert:
My second question was asking whether the audience could recognise what the film was about. They all said that the advert was fairly self-explanatory and that it was a love story.
The feedback for the overall campaign was positive. All of my respondants were able to identify that my target audience were teenagers / young people because it was a young cast used in the film so they would be more likely to relate to it.
On a scale of 1 to 5 (5 being very), How would you rate the effectiveness of the campaign? My results were as shown, which shows that my respondants found the campaign successful because they all rated it as effective.
I also asked whether or not the respondants would want to go and see the film and why they would. 7 people said they would but the other 3 said that they probably wouldn't because the genre of romance isn't something that interests them. For those that said they would, they said that the narrative is relatable to them so they would want to see it because they can relate to it.
No comments:
Post a Comment