Poster Research - 3

"He's Just Not That Into You" - has been described as the american version of "Love Actually". It was released around Valentine's Day and uses a multi-strand narrative to entertain the audience with numerous romantic stories. The main visual of the poster are the montage of images which take up two-thirds of the page. These show all of the famous faces who are involved in the film which appeal to the audience as they only have to see the images of their favourite actors before deciding to go and see the film. I believe that Jennifer Aniston's picture is larger as she is a very popular and well-known actress however the image at the bottom is of the main female character who ties all the characters together. All of the actors names are situated underneath the picture collage which tell the audience who's in it if they don't recognise anyone. The love heart of "call me" links closely with the image of the female lead as she is constantly waiting around the phone for a call from interested guys. The love hearts are also associated with romance and have different messages saying 'sweet' things. "Not" is emphasised in the title which suggest that the film may include saracasm and probably comedy as there seem to be hopeful girls who are wanting to be with someone but who appears to be "not that into" them. February 6th is made to be bold and larger than the text surrounding it to draw attention to when the film is released. This makes it obvious to the audience when they need to book their tickets for. Again, the credits are all condensed and positioned at the bottom of the poster as, though important, they aren't relevant to the selling of the film. The backgrounds on the images all suggest that each character leads their own lives and suggests something of their background. For example, one actor appears to be sitting on a boat which suggests that he is a free character capable of sailing or enjoys it. The colour scheme consists of blue, black and white which is unusual for a romance as I would've thought red / pink would be more used. However, the pink love heart has more attention drawn to it because of it's colour and represents the romance element.

Overall, this poster uses images as a main visual for the audience and uses some elements of the previous poster (50 first dates).