Poster Research - 4

"Love Actually" is a British film starring numerous British actors and actresses. It was released around christmas and suggests that it is based in this festive event because of the backgrounds in the images suggesting festivity due to the snow and christmas trees and, the big give away of the ribbon and bow accompanied by a tag which suggests that the film is like a present waiting to be unwrapped. The colour scheme is red, white and black which is suggestive of christmas (red being a main colour in the festive season and white suggesting snow) whilst black is used as it is a standard colour which helps to make the writing readable against the backgrounds. The red can also be linked with romance and by putting "romantic comedy" in red, reinforces the idea that it is a festive romance. Each actor has their name underneath them that shows how many famous people are in the film. The visual reminds me of a window and suggests that this also has a multi-strand narrative in which all the characters are linked - similarly to "He's Just Not That Into You". If the tagline of "Very romantic. Very comedy." isn't enough to suade the audience, there is an extra tagline and possibly a review of the film stating that it is "the ultimate romantic comedy". Ultimate is coloured in black to draw more attention and emphasis to show that it is a film now to be missed! There is no release date except to say that it's "in cinemas soon, actually" which ties in with the title of the film cleverly. The credits of the film are again condensed at the bottom of the page which is a recurring theme with the posters so far. Another comment to mention is that the bottom two images showing Bill Nighy and Rowan Atkinson seem to be linked and demonstrate a comedy element as it appears that Bill is hitting Rowan who doesn't seem unperturbed. By having popular, British names associated with romance films, such as Hugh Grant and Colin Firth, the film will appeal to people who have seen them in films such as Notting Hill and Bridget Jones' Diary.