I also thought about having snippets of audio from my film itself, such as dialogue involved in the voice over. These could be:
1. "I couldn't bear being away from you, and I've been wanting to kiss you for so long now it seemed like the perfect opportunity"
2. "You can do so much better than him anyways, I always thought so ...." - "Thanks, but there's really no need ..."
However, I think it would be difficult trying to incorporate some of the script depending on how the narration of the radio ad goes.
One of the first things I did was try to come up with phrases that I want to include in my radio ad. This would make it easier to construct a full ad and allow me to edit and re-model the ad to make it better. These phrases were:
1. ...A powerful and moving story...
2. ...A must see romance...
3. ...Released in September 2010...
4. ...Love in Reality...
5. ...Midget Gem Productions...
6. ...Starring new-comers Jonny Brighton and Shannon Genther...
7. ...A short film not to be missed!...
I will direct the audience directly with "you" which immediately involves them (a convention of most radio ads).
I was unsure as to whether a male or female should say the radio ad, so I recorded both myself and my friend Matt saying the advert. I incorporated the different sections that I wanted to include. And this is what I came up with:
In September 2010, a must-see film is coming to a cinema near you! Love In Reality is a powerful and moving story by Midget Gem Productions. Starring new comers Jonny Brighton and Shannon Genther, it's a short film not to be missed. Love In Reality , sometimes it isn't as simple as it seems.
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