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Friday, 26 November 2010

Radio Advert Research - 3

Before writing my script, I decided to research what needed to be put in to it and how to set out a script. I found all of this information from this website.

A template which is used by most practitioners is "Who/What and Why".
- Who is the advert intended for? (gender, age, demographic...)
- What do you want the audience to do? (See/Do/Hear/Buy?...)
- Why should the audience do what the advert wants? (any rewards?)


The spoken and visual element of a radio script is on a split page. 25% goes towards the short cues, directions and instructions for the person / people reading the script. The other 75% of the script is the wording of the script itself and various audio inserts which will be accompanying the words.

Most radio scripts have the following:
- centred title header (writer, script title and duration)

- left-hand (25%), cues for voice actor, music, sound effects, directions for in and out cues of audio inserts.
- right-hand (75%), body of the script, lines for each voice following the directions on the left side, detailed description of other non-speech audio inserts, details of sound, music and audio effects.


Some abbreviations used in radio scripts involve:
Vo - Voice over / talent.
Mvo - Male voice over
Fvo - Female voice over
Cvo - Child voice over
Sfx - Sound effects
Inserts - I/c, in-cue first audio in & O/c, out-cue or last audio out.
Mix or Music - details of music style, performer, composer or label ref.


The date will also be placed at the bottom of the radio script, but not all scripts are presented this way. The layout depends on how it best suits the production but this is the standard way in which the industry will recognise a radio script.

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